If You suddenly get across a snazzy tag like this

http://searchsoftwarequality.techtarget.com/tip/Security-ALM-Testing-throughout-the-software-application-lifecycle
The team has worked through three milestones, building new functionality on top of older functionality. With all of the new features tested and accepted, it's time to start a regression pass. The release date is just four weeks away, and the pressure is mounting. Suddenly someone from the organization asks your director, "What are we doing about application security?" and everyone looks like a deer in headlights.